What makes Always 80 and Sunny baits different?

Every bait is hand-painted and airbrushed in our shop — no two are identical. We work in custom species patterns (bluegill, rainbow trout, brown trout, gar, perch, shad), splatter and craw colorways, and one-of-a-kind designs across squarebill crankbaits, multi-jointed swimbaits, glide baits, jerkbaits, lipless crankbaits, deep crankbaits, stickbaits, and topwater poppers, walkers, and frogs.

Where are the fishing charters located?

Our charters operate out of Columbia, Illinois in Southern Illinois. We offer inshore, offshore, and sunset trips — every charter includes tackle, bait, and a Coast Guard certified captain.

What's included with an Angler Pro membership?

Angler Pro is $19.99/month and includes secret fishing spot access, monthly tackle breakdowns, priority charter booking, and everything in the free Explorer tier.

Do you ship custom baits nationally?

Yes — we ship custom baits, tackle, and apparel anywhere in the United States. Free shipping on orders over $100.

How are the custom baits priced?

Pricing reflects build complexity and size. Squarebill and lipless crankbaits start around $24-30, jerkbaits and topwaters $28-42, mid-size multi-jointed swimbaits $65-95, and large hand-painted glide baits $120-220+ for trophy-class builds.

Why Spring Fishing Apparel Isn't Just About Looking Good (The Performance Secret Guides Keep Quiet)

Spring is here and we're excited to announce our new apparel drop. We've redesigned our fishing shirt lineup with feedback from our charter customers and local fishing community. Every piece is engineered for comfort, protection, and style on the water.

Featured Products: Our new sun-protective long-sleeve shirts feature UPF 50+ fabric that's breathable and moisture-wicking. We've added vented sides for maximum airflow and strategic mesh panels that feel amazing in warm weather. Available in 5 colors including a new camo pattern that's been tested and approved by our guide team.

The matching trucker hats are constructed with a premium mesh back and embroidered Always 80 and Sunny logo. We've also added a new 6-panel structured cap for customers who prefer that style. All hats include our signature curved bill and adjustable closure.

Spring orders ship within 2 business days. Use code SPRING20 for 20% off your first apparel order. All items are in stock and ready to ship. Many of our charter customers have already gotten their hands on these-the feedback has been incredible. Come experience the comfort and performance difference quality fishing apparel makes.