What makes Always 80 and Sunny baits different?

Every bait is hand-painted and airbrushed in our shop — no two are identical. We work in custom species patterns (bluegill, rainbow trout, brown trout, gar, perch, shad), splatter and craw colorways, and one-of-a-kind designs across squarebill crankbaits, multi-jointed swimbaits, glide baits, jerkbaits, lipless crankbaits, deep crankbaits, stickbaits, and topwater poppers, walkers, and frogs.

Where are the fishing charters located?

Our charters operate out of Columbia, Illinois in Southern Illinois. We offer inshore, offshore, and sunset trips — every charter includes tackle, bait, and a Coast Guard certified captain.

What's included with an Angler Pro membership?

Angler Pro is $19.99/month and includes secret fishing spot access, monthly tackle breakdowns, priority charter booking, and everything in the free Explorer tier.

Do you ship custom baits nationally?

Yes — we ship custom baits, tackle, and apparel anywhere in the United States. Free shipping on orders over $100.

How are the custom baits priced?

Pricing reflects build complexity and size. Squarebill and lipless crankbaits start around $24-30, jerkbaits and topwaters $28-42, mid-size multi-jointed swimbaits $65-95, and large hand-painted glide baits $120-220+ for trophy-class builds.

Transitioning Spring to Summer Gear: The Performance Fabrics That Make the Difference

As we transition from spring into full summer, we're excited to launch our new summer apparel collection. Every piece is designed specifically for warm-weather fishing, combining performance features with the Always 80 and Sunny style our customers expect.

Highlight Products: Our new ultra-lightweight fishing shirt uses advanced moisture-wicking fabric that feels incredible in hot, humid conditions. The fabric is UPF 50+ rated, protecting against harmful UV exposure without feeling heavy or restrictive. Strategically placed mesh panels maximize airflow. Available in six color options including a new coral pattern and classic white.

Shorts and Pants: We've developed fishing-specific shorts with secure cargo pockets positioned where they don't interfere with casting. The waistband design accommodates belt attachment without discomfort. Our lightweight pants in khaki and dark gray use the same breathable fabrics as our shirts. Both shorts and pants have reinforced seams and durable construction designed for fishing use.

Hat Innovations: New wide-brimmed trucker hats with performance fabrics protect your face from sun exposure while maintaining excellent visibility. The curved bill design is optimized for sight-fishing. Mesh back provides maximum ventilation. All hats include our Always 80 and Sunny embroidered logo.

Availability and Promotion: Summer collection is available now at always80andsunny.store and in our retail location in Columbia. Early orders (through July 31) receive 20% discount. Everything is in stock and ships within 2 business days. Our customers have already started getting feedback on these-the comfort and fit are receiving rave reviews.