What Most Anglers Get Wrong About Winter Baits (And Why Size Matters More Than Color)
By Always 80 and Sunny ·
Winter fishing requires a different mindset. Fish have slowed dramatically, their metabolism has dropped, and they're holding in specific deep-water locations. The baits you choose matter even more in cold water because fish are selective and won't chase something that looks wrong.
Custom Bait Recommendations for Winter: Our natural color plastics in brown, green, and dark red are outperforming bright colors right now. Small profiles work best-2 to 3-inch swimbaits and finesse worms instead of larger offerings. We've had exceptional success with our custom soft plastic crawdads in natural brown. The subtle details and realistic movement trigger bites when other baits get ignored.
Live Bait Strategy: If you're fishing for catfish or pike, live bluegill and shiners remain productive. Keep them active but move them slowly. In winter, fish have less energy to chase bait, so position live offerings near structure rather than open water. We've been offering premium live shiners at the shop-these are larger, healthier specimens that survive cold water better than standard baitshop shiners.
Presentation Matters: Winter requires patience. Let your bait sit for extended periods. A jig-and-pause or a slowly dragged live bait along bottom structure will produce when constant movement produces nothing. The combination of the right custom bait with proper presentation technique is what separates consistent winter fishermen from those who struggle when water temps drop.